Lumen — Mobile Game Trailer

Briefing

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The Lykke Studios team approached me looking for a more bespoke style of trailer for their new game releasing on Apple Arcade. The trailer had to fill the viewer with the idea that they were uncovering this secret box in the attic, and that they were opening it for the first time. We wanted to take this story arc and use it as a way to showcase the unique gameplay elements and gameplay loops that the player might explore, while keeping the trailer very narrative and aesthetically focused.