Album Art and Visualiser package for Framework's 'Reflections' album.
'Reflections' was written as a way for Matt (Frameworks) to explore looking inwards and letting go of his attachment to his music. It comes from a place of vulnerability, transparency, and self-reflectance.
Taking inspiration from Matt's approach to life and writing music, the art direction tackles themes of identity, form, fragility, and perspective.
The visual had to remain very simple and relatable. The subject represents a 'self', where you could be staying afloat in an ever-changing world. A fragile figure submersed in a beautifully clear fluid almost becoming one, as you accept the world around you and become a reflection of this.
Exploring mirrors, hard and soft materials, sculptures, and beauty within gave way to the idea of something unchanged by the world around it, but still fluid in perception and a representation of the time.
I used a high-dispersion caustic material to add colour and beauty as light travelled through both the figure and the water to create a natural pattern on the surface that formed the backdrop to the artwork.
Creating a seamless looping displacement caused the light to dance and refract across the artwork giving a sense of peace, timelessness, and beauty to the visual.