Le Youth — Tour Visuals

Le-Youth-Tour-Visuals-Key-Art

Year

2022

Categories

Animation
Art Direction
Motion
Tour Visual

Le Youth

Full Tour Visual package to accompany Le Youth's 'Reminders' album tour.

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Briefing


Le Youth reached out about working on some tour visuals to coincide with touring their new album titled 'Reminders'.

The tour visuals would feature themes and styles used in the album campaign to make everything feel connected and personal.

Getting Conceptual

Wes (Le Youth) has a very personal and intimate approach to his DJing and songwriting. We wanted to connect the fans and Wes with the visuals and the mix. The visuals which coincided with each release could be layered and played as the singles and tracks would come on in the sets. 

I also included textural elements and colour washes for the VJ to overlay live footage of the audience onto, making everything feel together.

Images courtesy - Hoss Photography - Hossphotography.net

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Research & Development


Using heavily layered and affected stock footage with bespoke photographic and custom elements, we created lots of little moments, all styled within the same grades from the 'Reminders' album package.

Outcome


Le Youth toured the album visuals with sold-out shows across the U.S. 

Credits

Live photography by Josh "Hosh" Kenyon.

Images licensed via. Unsplash. Videos & Imagery licensed via. Envato Elements

Thanks to Joanna Lee and Olly Chubb at seven20, and Le Youth for working with me on these visuals.

Copyright

© 2023 Adam Marshall Creative