Sultan + Shepard — Forever, Now Visualiser

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Year

2023

Categories

Animation
Motion
Music Video
Tour Visuals

This Never Happened

Visualiser, Music Video and Social package for Sultan + Shepard's 'Forever, Now' album on This Never Happened.

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Briefing


This Never Happened reached out to me about working on the visualisers for Sultan + Shepard's 'Forever, Now' album.

We created a series of bespoke visualisers which carried on the theme of exploring the infinite through seamless seascapes and waves against a horizon.

Research & Development


Stacking multiple effectors and looping videos of waves, currents, skies and shorelines allowed me to create a visualiser which felt like a living version of the artwork. Everything was made to feel seamless and effortless, calming but powerful. 

Some earlier concepts explored the ebb and flow of shorelines, the ripples of waves, and bubbles rising like an hourglass with your own reflection in them.

Motion


Simulating growth and timelapses of flowers growing in a looping pattern which pulse and dance to the beat of the music.

Tour Visuals


Using some of the elements and concepts for the visualisers, I created a selection of tour visuals to make the album tour feel complete and connected with the album. 

Outcome


Hosted on the This Never Happened YouTube channel, the album and singles received over 1.1 million views on YouTube, and 7.7 million streams on Spotify in the first year.

The album was also toured, selling out shows across the US.

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Credits

Print layout, design and artwork by Rich Robinson.

Live Photography & Video Footage supplied by Sultan + Shepard Management.

Thanks to the team at This Never Happened, and to Sultan + Shepard for allowing me to be a part of their incredible album story.

Videos licensed via. Artgrid.

Copyright

© 2023 Adam Marshall Creative