EMBRZ — In Our Own Way Album

Briefing

—

The message from the album in Jack's own words was; "we all show love 'in our own way' - through words, through acts, simple gestures...and mine is through music, and this album has been my way of exploring and expressing it". 

The album title was ambiguous and Jack liked the idea of people being curious about it, with the songs providing potential answers to questions they had.

The artwork and visualisers continued that theme, with nostalgic views and wildflower gardens. The lights that illuminated the dark landscapes gave us a brief glimpse into a distant feeling of what love is to each of us. Something beautiful, simple, full of movement and expression. 

Research & Development

—

After seeing some of the artwork I was making as a part of my wildflower long exposure series, we explored how each of the singles might sound with a different colour, time of day, and light attached to them. 

We wanted something visually understandable, but blurred and blended enough to feel like it could be something else. Not too distinct; almost like the flower heads could be people in a club moving to the music together and the light was coming from strobes. Everything and everyone blending together, sharing in a moment together. 

A lot of the initial artworks explored themes of blurred lines, beauty in the day-to-day, and finding love through a different lens. 

Outcome

—

Hosted on the EMBRZ and This Never Happened YouTube channel, the album and singles received over 101 thousand views on YouTube, and 1.6  Million streams on Spotify in the first month.